DUBAI: Consul General of Pakistan in Dubai, Hussain Muhammad, inaugurated the Pakistan Pavilion at the 30th edition of Beautyworld Middle East 2026, which is being held from October 6 to 8 at the Dubai World Trade Centre.
He was accompanied by Ali Zeb Khan, Trade & Investment Counsellor, and Mr. Muhammad Haroon Chaudhry, Counsellor.
The participation of Pakistani companies in the leading international beauty exhibition has been facilitated by the Trade Development Authority of Pakistan (TDAP), in collaboration with the Commercial Section of the Consulate General of Pakistan in Dubai.
Four Pakistani exhibitors are participating under the TDAP umbrella, presenting a range of products and highlighting Pakistan’s expanding capabilities in the beauty and personal care industry.
Speaking at the inauguration, Consul General Hussain Muhammad emphasized Pakistan’s growing potential in the sector, particularly in beauty instruments, skincare and haircare products, and cosmetics.
“The UAE is an important market for Pakistani exporters and a strategic gateway to the wider region. Beautyworld Middle East provides our companies an excellent platform to showcase quality Pakistani products, build business linkages and explore new markets,” he said.
The Consul General praised the participating companies for contributing to Pakistan’s export promotion efforts and encouraged them to make full use of the opportunities available in the UAE’s rapidly developing beauty and cosmetics market.
Mr. Ali Zeb Khan also highlighted the growing opportunities for Pakistani manufacturers and exporters in the UAE. He noted that the country’s position as a major destination market and global commercial hub, coupled with increasing demand for beauty and personal care products, offers significant potential for Pakistani businesses seeking to expand their international presence.
Beautyworld Middle East 2026 has brought together key players from across the global beauty industry. More than 1,400 exhibitors from 70 countries are showcasing products, technologies and innovations spanning fragrances, cosmetics and skincare, haircare, beauty technology, machinery and packaging, perfumery, and personal care and hygiene.
The participation of Pakistani exhibitors at the event provides an important platform to strengthen trade ties with the UAE, develop new business partnerships and further promote Pakistani beauty and personal care products in international markets.
