ISLAMABAD: In a bid to showcase the rising economic prospects of Pakistan, a private investment group has launched “Prosperous Pakistan” campaign on London’s iconic red double decker buses to project Pakistan’s position as an important and emerging player in the world economy.
The CPIC, a privately held investment company which focuses on real estate investment opportunities within the $62 Billion China Pakistan Economic Corridor (CPEC), has placed on 100 buses the huge banner on the side carrying the words across and down from the middle “Prosperous Pakistan, #Pak2030, CPIC” for two weeks.
The buses will run across a vast London network, including the central London zones, for two weeks, potentially having seen by tens of thousands of people.
The campaign aims to remind commuters and tourists of London, both local and international, that the South Asian country is a land of boundless opportunity and potential. The attractive campaign banner also refers to CPIC’s #Pak2030 site where extensive material has been carried on Pakistan’s new global position.
Talking to this scribe, the CPIC’s board member Zeeshaan Shah said the campaign was ambitious and enthusiastic in terms of gaining focus on highlighting the good things about Pakistan and the opportunities the country offers.
He explained that #Pak 2030 refers to the prediction by Price Waterhouse Coopers (PWC) that Pakistan will be the 20th largest economy in 2030 and “this ambitious campaign is our quest to share the real Pakistan with the world”.
He said the leading economic agencies of the world have said that Pakistan is the 6th largest nation in the world and an emerging market poised for major economic growth.
“With a GDP that has grown for five straight years, poverty rates falling, education improving and a young, ambitious population, Pakistan has much to offer foreign businesses. Ends
