COLOMBO: SIAL Paris, 2016 one of the largest consumer Fairs in Europe, convened in France from 16th to 20th October 2016, attracted a large number of exporters from Sri Lanka prompting them to seek a wider market for their products mainly in the West.
More than 6,500 French and international exhibitors from 105 countries displayed their food products, ranging from ingredients to processed products, including fresh produce at the SIAL Paris held from 16-20 October.
On the inaugural day of the exhibition Ambassador Tilak Ranaviraja along with the Commercial Counsellor Alexi Gunasekera, networked with the participants in discussing strategies to maximize Sri Lanka’s efforts in increasing the volume of its current exports. As a catalyst to these efforts, the Embassy arranged for Sri Lanka officials on the sidelines of the Fair, to meet with Business France, Chamber of Commerce and Industries Paris and the France Tea Association focusing the discussions on enhancing cooperation in trade and investment.
Sri Lanka pavilion attracted the world’s premier brand ‘Ceylon Tea ‘with popular labels on display. The visitors to the exhibition were fascinated with the value added teas such as earl gray, lemon, apple, peach, mango, strawberry, mint etc and spice flavors such as cardamom, cinnamon and cloves. Besides this, the opportunity was given for the visitors to taste the distinct flavor of ‘Ceylon Tea’ from 7 regions of Sri Lanka in the ‘Tea Board stand’.
