CUSTOMS TODAY REPORT
LAHORE: Standard Chartered Bank (SCB) announced its digital banking vision aimed at enhancing the customer banking experience in Pakistan. This is part of the Bank’s global focus on ‘Digitisation’-socialising personal banking and extending customers’ digital lifestyle into banking. Bank launched ‘Breeze’, its award-winning Mobile Banking application, making Pakistan the second market in the MEPA region where this application is available.
Breeze Mobile banking is designed to address the needs of globally connected customers who are on-the-go, tech-savvy and who value transaction freedom and convenience. Breeze’s introduction to Pakistan follows successful launches in India, Malaysia, Singapore, Hong Kong, Korea, China, Thailand and UAE.
Raheel Ahmed regional head of Consumer Banking Middle East Pakistan and Africa at SCB said, “Today’s consumers are tech-savvy and mobile. They want banking that not only meets their financial needs but anticipates them”. At Standard Chartered our focus on digitisation revolves around the customer, we believe technology has to be useful, intuitive and most importantly seamless.
