BEIJING: Advertising expenditure fell 2.9 percent year on year in 2015, with a dip in traditional media sales weighing heaviest on the total, CTR China said in a report yesterday.
Spending on traditional channels, including newspapers, TV and radio, magazines and billboards, fell 7.2 percent in the period, according to the joint venture between Kantar and China International Television Corp.
It did not provide absolute figures for any of the categories.
Spending on trailer ads shown in movie theaters rose 63.8 percent in the year, while Internet advertising increased 22 percent.
The slump in the traditional media sector reflected the changing times, as consumer goods companies switch their focus to digital channels, CTR said, adding that the advertising market will continue to face uncertainty as the government continues with its economic restructuring.
