NEW YORK: Twitter in a new partnership with Yahoo Japan and Flipboard to sell ads, a deal designed to expand the reach of its ads beyond users of the social media service.
Businesses try to sell products and services on Twitter by showing users “promoted tweets,” which target certain customers based on the accounts they follow, their gender, what they post about and more. Now companies will be able to display these tweets on Flipboard and Yahoo Japan, which unlike an online banner ad can be easily shared with others through a retweet.
“For the thousands of brands already advertising on Twitter, these new partnerships open a significant opportunity to extend the reach of their message to a larger audience,” Ameet Ranadive, Twitter’s senior director of product, wrote in a blog post Tuesday.
A Twitter spokesperson declined to disclose the financial terms of the deal with Flipboard and Yahoo Japan.
