KIEV: Ukraine-based steel pipe producer Interpipe has officially registered its trademark with the Ministry of Economy UAE for the first time. The company says it is committed to fighting against the emergence of a counterfeit steel pipe industry in the country. Interpipe has supplied steel to the UAE market for more than 10 years and a leading the region accounts for more than 16% of its global sales.
“The depth of the counterfeit steel industry in the UAE remains unquantified, however its existence presents a significant challenge, not only to the steel industry but to the construction business as a whole,” said Andrey Burtsev, vice president of pipe sales in the Middle East and North Africa, “because uncertified steel cannot be guaranteed for its integrity, strength or durability.”
He added: “As a global business, we understand and uphold the importance of a high quality, certified product and remain committed to delivering steel that the industry and our clients can trust.”
