ALABAMA: The Butte County Board of Supervisors has unanimously backed plans to form a tourism business improvement district throughout the county. If the district is established during a Sept. 29 public hearing, the county’s 59 hotel operators will collect a 2 percent fee from short term lodgers beginning Oct. 1, according to the approved resolution.
Local hotel operators feel there needs to be consistent funding for tourism promotion activities, she said. The process is moving forward because hotel operators who would pay 58 percent of the proposed assessment are asking for the district.
The staff report includes petitions from eight hotels, six from Chico and two from Oroville. The fee could generate $554,000 per year. The money would be spent on services geared to increase overnight stays, including destination marketing.
