IRELAND: A bold new visual identity for Heineken brand Desperados has been rolled out in Ireland this week.
The new creative for the tequila-flavoured beer was designed by Amsterdam advertising agency Wieden & Kennedy.
The brand’s visual language has been dubbed ‘Way of the Desperados’ and, according to Heineken, has been “flipped upside down and inside out”.
Featuring a bespoke typographic language, over 80 hand-drawn print headlines, lifestyle posters featuring raw black-white photography, crazy shareable GIFS and bite-size 15-second video spots, this new age for Desperados delivers a bombardment of motion candy to celebrate the confidence, effortless attitude and playful spirit of Desperados,” said the company.
Later this year, a full through-the-line campaign will be launched “to inspire fans to live the ‘Way of the Desperados’ every day.
Desperados is a unique brand that excites consumers and screams party,” said Aisling O’Brien, marketing manager for global brands at Heineken Ireland. “
