EDINBURGH: Food secretary Richard Lochhead has been promoting Scottish produce in Canada with exports set to resume in the next few weeks.
The visit saw Lochhead and Quality Meat Scotland (QMS) chair Jim McLaren meet with Canadian retailers to highlight the quality, taste and international reputation of Scottish red meat.
Scotch Lamb PGI will also be the star of the show in a menu cooked up by grand chef Jerome Ferrer at an event for around 25 influential Canadian chefs.
Lochhead said: “The Scotch Beef and Scotch Lamb labels are known as a true stamp of quality with a reputation that reaches far beyond Scotland.
“It was great news that the export ban to Canada was lifted and even better news that exports are expected to resume within the next few weeks in Scotland’s Year of Food and Drink.
“Getting our red meat back on shelves in Canada is massively important for the industry and a great opportunity to promote our products with around 14% of Canadians claiming Scottish ethnicity we have a powerful diaspora market.
“That’s why I’ve been speaking with retailers and chefs today to encourage them to order Scotch Beef and Scotch Lamb.”
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